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May 2010
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Beauty Berry Shrub : how to grow, soil conditions and care that should be taken.

Beautyberry is a deciduous shrub noted for its brightly colored, tightly clustered berries that remain on the bush into winter. Other common names are American beautyberry and American mulberry.

Characteristics of Beauty berry

– American beautyberry has colorful berries that last long into winter and are eaten by a variety of wildlife.
– Fast-growing deciduous shrubs, beautyberries grow 4 to 8 feet tall and wide.
– Beautyberries have small, lavender-pink, lilac-like flowers in spring, followed by vivid purple or white berries in fall.
– The berries attract birds, as well as provide winter color.
– Although the berries are edible, they aren’t the most desired food of birds and often hang on the bush into late winter.
– The foliage turns an attractive yellow in fall.
– American beautyberry is incredibly easy to grow and drought-tolerant.
– This excellent shrub grows fast and bears attractive fruit on new wood, so it can be cut back to the ground in early spring.
– Japanese beautyberry grows about as tall as purple beautyberry – about 4 feet.
– The berry is a drupe, purple to violet and particularly attractive in September and October. The showy fruit clusters encircle the entire stem at regular intervals starting in late summer and persist to early winter.

Growing Conditions for Beauty berry

– Plant them in a natural woodland setting under tall shade trees or as an informal hedge along the perimeter of a property.
– Plant in spring or fall, spacing plants 4 to 6 feet apart.
– Dig a hole only as deep as the rootball and two to three times as wide.
– Carefully remove the plant from the container and set it in the hole.
– Fill the hole half full with soil, then water it well to settle the soil and eliminate air pockets.
– Let the water drain, then fill the remainder of hole with soil and water thoroughly.
– All beautyberries need to be placed in full or part sun for best fruit color, and they’re virtually pest-free.
– Well-drained soil, then purple beautyberry shrubs should perform well for you whether in full sun or partial shade.
– Beauty berry is an easy plant to establish in gardens. It will grow readily from seed, root cuttings and even from softwood cuttings. It can be divided, but less successfully.

Uses for Beauty berry Shrubs

– Due to their remarkable berry display, beauty berry shrubs are striking enough to be used individually, as specimen plants.
– All the more reason to grow several of them in a border: the more the merrier! Multiple plantings also ensure better berry production.

Care for Beauty berry Shrubs

– Beauty berries prefer at least an inch of rain each week, although they can endure short periods of drought.
– Beautyberry generally doesn’t need pruning; the shrub has an open form, and branches naturally hang down when weighted with berries.
– Beautyberry generally has few pest problems.

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